Magazine PowerPoint Notes

Masthead - Ususally at the top, and on the left side of the page.
Essential Info - Date, Issue Number, Barcode
Main Sell Line - Enigma code teases the audience and draws them in.
Sub-Head - Explains enigma/teaser.
Colour - The palette is restricted to a contrasting colours for maximum impact.
Main Image - Builds an image/identity for the magazine.

Invitational - The mouth tends to be shut with just the hint of a smile. The eyes are emphasized. The look is  mysterious with the head tilted or looking back over the shoulder.
Romantic / Sexual - Either the overt 'come on' usually directed at the single male or the sensual, dreamy self absorbed female icon, only hinting availability.
Super Smiler - A full-face shot, usually with a big smile. Head thrown back, the look is confident and assertive.
Chocolate Box - The look features a slight parting of the lips with a glimpse of teeth. The face is shot full on or slightly turned away. The emphasis is on flawless beauty.

• Covers are the front line in an increasingly competitive marketplace.
• 89% of magazines are sold through retail outlets rather than subscription.
• With over 8000 titles available and hundreds on offer in each store it is essential to maximize impact and appeal on the shelf. 
• Design must, therefore, respond to conditions at point of sale.

Setting the tone

• Framing
• Mise En Scene
• Font

Capturing An Audience

• Most magazines are self-consciously generational (they target and attract a specific age group)
• Magazines reflect and emphasize a scene of identity that allows target groups to stand apart from the crowd.
• Magazines can attract a broad readership but most cater for particular interests or 'niche' markets allowing for very focused advertising. 

Denotations and Connotations 

Every time we approach a media text we can read its codes on a denotative levels and a connotative level.

Denotation is the simple description of what can be seen or heard - it's factual and can be agreed by everyone. 

Connotations are the meanings and associations suggested beyond this literal meaning - these are more dependent on the individual's perspective.